FMP’s rate card dated July 31, 2026 lists a focused entry website at $500–$1,500 and a standard business website at $5,000–$25,000. The right starting scope depends on the pages, content, and customer actions the business needs.
These are FMP’s own non-binding planning values, not South Jersey market averages or fixed quotes. The published rate card has no intermediate row for a site larger than three pages but smaller than ten; discuss that brief in consultation rather than inferring a price between the rows. A business in Vineland or elsewhere in South Jersey starts by naming what visitors need to understand and do. A single offer with one inquiry path needs a different brief from a detailed service library, product catalog, or connected workflow.
01
Read the range with its scope.
FMP rate-card scope
Landing Page / Entry Build
$500–$1,500 · project planning range
A focused 1–3 page build with mobile optimization, basic lead capture, and foundational SEO setup.
FMP rate-card scope
Standard Business Website
$5,000–$25,000 · project planning range
A custom 10–25 page website with responsive UI/UX, blog integration, and search optimization.
FMP rate-card scope
Enterprise / E-Commerce Build
$15,000–$100,000+ · project planning range
A large site or custom application with e-commerce, workflow tools, advanced SEO, or CRM integrations.
The page counts describe the current starting scopes. The standard and enterprise ranges overlap because function and complexity matter alongside size. These are not automatic per-page prices, and every listed capability is not necessary for every project. The proposal identifies the actual pages, content, functions, responsibilities, and exclusions.
If the existing site still has a workable structure and editing system, a focused improvement may fit better than replacement. Use our refresh or rebuild guide before budgeting for a full build.
02
What changes the work?
- Message and page depth. An approved description needs less preparation than an offer still being defined. Count distinct customer questions and content types as well as pages.
- Original content. Who writes, photographs, edits, supplies, and approves the material? Photo and video production is identified in the scope when needed.
- Customer actions. A link to an existing scheduling page differs from a custom form or connected workflow. Name the information, destination, access, and failure handling before pricing a connection.
- Existing site migration. Useful content, established URLs, search access, domain settings, and integrations need review. Replacing the appearance does not remove that work.
- Review and handoff. Identify the decision-maker, included review cycles, editing needs, and the checks required before launch. Late changes to an approved brief can change the work.
If you cannot yet say who the site is for or which offer it should lead with, settle that before page design. The paid marketing audit on the Brand Strategy page can review the existing message, website, content, and local visibility to set priorities. Broader positioning or message development is scoped separately. The website brief can then start from a clear offer instead of asking the layout to resolve it.
Illustrative scope change
Suppose an approved website brief later needs 4 additional technical/design hours. At the current rate-card value of $150 per hour, that example adds $600 if those hours are separately approved. The hours are hypothetical; they are not an estimate for a particular feature or an automatic charge on every build.
03
Separate launch cost from operating cost.
Ask what happens after the site goes live. Domain registration, hosting, licensed tools, payment-provider charges, maintenance, content updates, and support may have separate costs. A provider’s proposal should say which apply, who pays, and who controls the accounts.
Do not assume a build includes ongoing maintenance, advertising, unlimited updates, or every third-party expense. FMP’s Web Design FAQ treats ongoing maintenance as a separate scope, and the estimator does not show taxes or third-party expenses. The written proposal confirms what is included.
Migration also deserves its own line in the plan. Google’s site-move guidance (opens in a new tab) calls for URL mapping, redirects, updated links, and monitoring. A redesign that changes URLs needs those decisions before launch.
04
Compare two proposals on the same brief.
Give each provider the same service list, current website, required actions, available content, editing needs, budget constraints, and target timing. Then ask:
- Which pages and customer paths are included?
- Who supplies and approves copy, photography, and factual claims?
- What platform, accounts, access, and ongoing fees are required?
- What happens to existing URLs and useful content?
- Which mobile, keyboard, form, performance, and search checks are included?
- What review cycles, training, handoff, and post-launch support are included?
- How are additions to the agreed scope approved and priced?
A lower total may reflect a smaller scope. A higher total may include work you do not need. The comparison becomes useful when both providers explain the difference in writing. Neither a price nor a polished mockup proves future inquiries, rankings, or sales.
Turn the budget into a brief
What does your website need to do?
Explore Web Design, then use the estimator to test a starting scope. If you already have a site and need priorities first, the Website Conversion Review is a separate paid review with a base price of $249; implementation is excluded.
Bring your current site, required pages and customer actions, and budget range to a free 45-minute Google Meet consultation to discuss fit. Final pricing requires an approved brief and written proposal.
Primary references
Sources and further reading
Primary references used to verify the factual guidance in this article.
- How to move a siteGoogle Search Central