Our digital & social marketing services are designed to establish, enhance, and optimize a client's online presence comprehensively. From strategy to execution, we utilize an integrated approach where web design, content, and social media efforts are synergistically optimized for search, yielding superior and more sustainable ranking results compared to isolated SEO tactics, integrating all services into the core of client strategies. For small businesses, this helps alleviate many common pain points, especially financial ones, when trying to market effectively and track success.
A foundational package that helps our clients identify their goals, determine current roadblocks, align their digital presence with their brand's goals, and strategize on first steps toward success.
We create systematic processes to maintain organic growth on all platforms. Audience Building, Lead Generation, CTA optimization, Funnel Building, and more, along with a content day.
Strategy2 Scale positions clients for consistent growth and output over time. Utilizing evolving strategies, multi-channel marketing, data-driven refinement, and routine content day sessions, clients can focus on their business and new growth.
Fresh Start: Digital & Social Foundations For Success
Our "Fresh Start" package is your strategic launchpad, meticulously designed to establish a robust digital presence and lay the groundwork for future success. We help you gain clarity on your objectives, identify current challenges, and align your online activities with your core brand vision.
Key Services & Deliverables:
Discovery & Goal Setting:
Initial Consultation & Kick-off Meeting.
Comprehensive Brand Audit & Digital Presence Assessment.
Defining SMART Goals (Specific, Measurable, Achievable, Relevant, Time-bound) for Digital Marketing.
Target Audience & Buyer Persona Development.
Strategic Planning & Roadmapping:
Competitive Analysis & Market Positioning Insights.
Social Media Audit & Foundational Strategy Development (Platform Recommendations, Content Pillars, Posting Schedules).
Website Audit (Technical SEO Scan, Content Gaps, Mobile Responsiveness).
Initial Keyword Research & SEO Opportunity Analysis.
AI Readiness Assessment & Foundational AI Strategy Consultation.
Customized Digital Marketing Action Plan & First Steps Roadmap.
Essential Setup & Optimization:
Social Media Account Setup & Profile Optimization (Bios, Profile Pictures, Banners).
Google Business Profile Optimization (Local SEO).
Basic Website SEO Implementation (On-page elements, URL structure).
Google Analytics Setup & Integration.
Reporting & Communication:
Dedicated Project Manager & Onboarding Support.
60-Minute Strategy Call to review findings and action plan.
Initial Performance Overview Report.
Organic Growth: Consistent Momentum & Lead Generation
Our "OG" package is engineered to create systematic processes that drive consistent expansion across all your digital platforms. This tier focuses on audience building, lead generation, conversion optimization, and funnel development, supported by content creation for a campaign.
Key Services & Deliverables:
Audience Engagement & Community Building:
Ongoing Social Media Management (2-3 Platforms).
Content Creation & Scheduling (e.g., 8-12 posts/month with custom graphics, basic video).
Community Management & Engagement Monitoring (Responding to comments, DMs, brand mentions).
Lead Generation & Conversion Optimization (CRO):
Pay-Per-Click (PPC) Advertising Campaign Management (e.g., Google Ads, Facebook Ads - ad spend separate).
Landing Page Optimization & A/B Testing for Conversions.
Sales Funnel Development & Optimization.
Lead Nurturing Strategy & Implementation.
Call-to-Action (CTA) Optimization.
Content Marketing for Authority & Traffic:
Monthly Blog Content Creation (e.g., 2-4 SEO-optimized articles, 750-1000 words).
Content Distribution & Promotion (Social Media, Email Newsletter).
Email Marketing Campaign Management (e.g., 1-2 newsletters/month, basic automation).
Content Day Session (e.g., half-day photo/video shoot for social media assets).
Ongoing SEO & Performance Monitoring:
Continuous On-Page SEO Optimization & Keyword Tracking.
Basic Backlink Building & Link Profile Analysis.
Bi-weekly or Monthly Performance Reports & Analytics Review.
AI-Powered Content Optimization Suggestions.
Strategy2 Scale: Accelerated Expansion & Market Dominance
Our "Strategy2 Scale" package is for businesses ready to achieve consistent, high-volume growth and achieve market leadership. This comprehensive solution leverages evolving strategies, multi-channel marketing, deep data-driven refinement, and routine content production to position you for sustained success.
Key Services & Deliverables:
Advanced Multi-Channel Strategy & Management:
Omnichannel Digital Marketing Strategy Development & Execution.
Large-Scale PPC Campaign Management (Google Ads, Meta Ads, Programmatic) with Advanced Targeting & Continuous A/B Testing (ad spend separate).
Comprehensive Social Media Program (Omnichannel Strategy, Influencer Marketing, Reputation Management).
High-Impact Content & Visual Production:
Advanced Content Strategy & Development (Long-form content: Whitepapers, E-books, Case Studies).
High-Volume Content Creation & Deployment (e.g., 4-8+ blog posts/month, premium website content).
Routine Content Day Sessions (e.g., full-day professional photography and video production for diverse content needs).
Advanced Email Marketing Automation & Segmentation (Personalized campaigns, CRM integration).
Data-Driven Optimization & AI Integration:
Comprehensive SEO Strategy (Technical SEO Audits, Advanced Keyword Research, High-Authority Link Building, Local & National SEO).
Custom AI Implementation & Consulting (AI-powered marketing automation, predictive analytics, AI marketing agents, AI scriptwriting).
Advanced Analytics & Reporting (Custom Dashboards, ROI Calculation, Competitive Benchmarking, Deep Data Analysis).
Continuous Growth Roadmapping & Strategic Consulting.
Dedicated Partnership:
Dedicated Senior Strategist & Account Management.
Quarterly Business Reviews & Strategic Planning Sessions.
We offer comprehensive visual content production services, encompassing both photography and video, to create compelling narratives and enhance brand presence across digital platforms. All content produced is delivered in high resolution, optimized for Digital, Social, Web, and Print. Additionally, clients can request that their content be titled, captioned, and optimized for SERPs to boost organic reach potential.
Our Professional Presence Package is designed to help brands, businesses, and teams establish a branded and professional visual representation of their leaders, staff, and other members to display across digital, social, and print media using professional headshots and custom stock imagery.
Our Product Showcase Package covers high-resolution photography and/or video capture of all product types, including food, machinery, technology, and services. Photos are prepared for E-commerce, Print, Digital, and Social, stylized either as standalone products or lifestyle use, with no minimum number of products.
Our Brand Storytelling Package includes helping our clients capture curated photo content of their brand in action. All images captured are aligned with key marketing goals. A combination of product, lifestyle, and creative content captured to use for a specific campaign and add to our client's owned library of rich media.
Professional Presence: Look Like The Experts You Are
This foundational package is designed to help your brand, business, and team establish a professional and cohesive visual representation across all your platforms. It's about putting a face to your brand and building trust.
Key Services & Deliverables:
Discovery & Pre-Production Planning:
Initial consultation, goal alignment, shot list development, wardrobe and styling guidance, location scouting support.
Professional Headshots:
Executive Headshots: Polished, branded portraits for leadership.
Team Member Headshots: Consistent, professional headshots for your entire staff.
Environmental Portraits: Headshots captured in your professional environment, showcasing your workspace.
Custom Branded Stock Imagery:
"Day in the Life" Photography: Authentic images of your team collaborating, working, and engaging in daily activities.
Office & Workspace Photography: High-quality visuals of your facilities and brand environment.
Behind-the-Scenes Content: Imagery showing your process and company culture.
Image Optimization: High-resolution digital images, expertly retouched and color-corrected.
Usage Rights: Comprehensive licensing for digital, social media, print media, and internal communications.
Online Proofing Gallery: Private gallery for easy selection and download.
Professional Headshots, Business Headshots, Team Photography, Corporate Photography, Branding Photography, Staff Photos, Executive Portraits, Custom Stock Photos, Brand Imagery, Company Culture Photos.
Product Showcase: Boost Sales With Better Images & Video
This package focuses on capturing stunning, high-resolution imagery or video of your products, food, machinery, technology, and services, prepared specifically for e-commerce, print, digital, and social media. We ensure your products look their absolute best, whether standalone or in a lifestyle setting.
Key Services & Deliverables:
Pre-Production & Styling Consultation:
Detailed discussion of product features, brand aesthetic, desired mood, and styling requirements.
High-Resolution Product Photography:
E-commerce Product Shots: Clean, crisp images with white or transparent backgrounds, optimized for online listings.
Lifestyle Product Photography: Products beautifully integrated into real-world settings to tell a story and demonstrate use.
Detail & Feature Shots: Close-ups highlighting textures, unique features, and craftsmanship.
360° Product Views (Optional Add-on): Interactive spins for enhanced online shopping experiences.
Specialized Photography:
Tailored techniques for food photography, machinery, technology, and complex services.
Expert Image Editing & Retouching:
Color Correction & Grading: Ensuring accurate and appealing colors.
Blemish Removal & Cleanup: Flawless presentation of every product.
Clipping Paths/Masking: For easy background removal or replacement.
Usage Rights: Comprehensive licensing for e-commerce, digital advertising, social media, print catalogs, and packaging.
Secure Digital Delivery: High-resolution and web-optimized files.
Product Photography, E-commerce Photography, Food Photography, Commercial Product Photography, Lifestyle Product Shots, Industrial Photography, Tech Product Photos, Catalog Photography, Advertising Product Photography, High-Resolution Product Images, Product Videos.
Brand Storytelling: Capture & Document Your Brand In Action
Our most comprehensive package, "Brand Storytelling," is designed to capture curated photo content that brings your brand to life and aligns with your key marketing objectives. This includes a powerful combination of product, lifestyle, creative, and authentic imagery, building a rich media library for your ongoing campaigns.
Key Services & Deliverables:
In-Depth Strategy & Creative Brief Development:
Campaign Goal Alignment: Ensuring every image supports your specific marketing campaigns (e.g., product launch, seasonal promotion, brand refresh).
Visual Storytelling Concept Development: Crafting narratives that resonate with your target audience.
Mood Board & Shot List Creation: Detailed planning for visual consistency and impact.
On-Location & Studio Production: Flexible shooting based on campaign needs, utilizing diverse environments.
Comprehensive Visual Coverage:
Dynamic Lifestyle Capture: People interacting with your products/services in authentic, engaging scenarios.
Artistic Product Compositions: Creatively styled product shots that elevate your brand aesthetic.
Brand-in-Action Imagery: Showcasing your service or brand experience in a compelling visual narrative.
Behind-the-Scenes & Process Documentation: Capturing the essence of your brand's operations.
Professional Talent & Prop Sourcing (as needed): Coordination of models, stylists, and props to achieve desired looks.
Advanced Image Editing & Post-Production:
Cinematic Color Grading: Ensuring a consistent and impactful visual tone across all images.
Complex Retouching & Compositing: For highly polished, campaign-ready visuals.
Image Optimization for Multi-Channel Use: Formatted for web, social, print, and large-format advertising.
Content Library Delivery: A robust collection of rich media assets for current and future campaigns.
Full Usage Rights: Broad licensing for all advertising, marketing, and promotional purposes.
Brand Campaign Photography, Visual Storytelling, Advertising Photography, Marketing Photography, Curated Photo Content, Lifestyle Branding Photography, Commercial Photography Campaigns, Rich Media Content, Branded Visuals, Campaign Photo Shoots.
A foundational package designed to help brands establish their voice and connect with their audience through high-quality, impactful video content for social media and digital platforms. It's the perfect launchpad for businesses ready to visually engage and captivate.
Our Engagement Booster package focuses on consistent, diverse video content designed to spark interaction, cultivate community, and systematically grow your audience across multiple digital channels. It’s about converting viewers into loyal customers.
The ultimate solution for brands seeking continuous, high-impact video output that drives consistent growth and maximizes reach. The "Content Powerhouse" leverages evolving strategies, data-driven refinement, and current trends for unparalleled content excellence.
Visual Story Starter: Core Brand Videos For Every Business
Helps brands establish their voice and connect with their audience through high-quality, impactful video content for social media and digital platforms. It's the perfect launchpad for businesses of all sizes, especially small businesses and entrepreneurs.
Key Services & Deliverables:
Strategic Video Consultation:
Goal Identification & Audience Analysis: Defining video objectives and target viewer profiles.
Core Message Development: Distilling your brand's key messages into compelling video narratives.
Platform-Specific Strategy: Guidance on optimal video formats and lengths for social media platforms (e.g., Instagram Reels, TikTok, YouTube Shorts, Facebook, LinkedIn).
Single Video Production (1-2 short-form videos):
Concept Development: Creative ideation for engaging video content.
Scriptwriting & Storyboarding: Professional script and visual outline creation.
Single-Location Shoot: Up to 4 hours of on-site video production with professional crew and equipment.
Basic Interview Setup: Capturing key soundbites or testimonials.
Professional Video Editing:
Dynamic Editing: Crafting a compelling narrative flow.
Basic Motion Graphics & Text Overlays: Enhancing visual appeal and conveying key information.
Brand Integration: Incorporating logos, brand colors, and relevant on-screen graphics.
Licensed Background Music: Selection of appropriate, royalty-free audio tracks.
Video Optimization & Delivery:
Social Media Video Optimization: Exporting videos in optimal resolutions and aspect ratios for various platforms.
SEO-Friendly Titles & Descriptions: Assistance with metadata for improved discoverability.
Call-to-Action (CTA) Integration: Encouraging viewer engagement and conversions.
High-Resolution Digital Delivery: Final video files provided via secure cloud link.
Social Media Video Production, Short-Form Video Content, Brand Video Starter, Explainer Videos for Social Media, Basic Video Marketing, Digital Video Creation, Online Video Strategy, Introductory Video Package, Video Content for Startups.
Engagement Booster: Video Content For Growth
Receive consistent, diverse video content designed to spark interaction, cultivate community, and systematically grow your audience across multiple digital channels. It’s about converting viewers into loyal customers.
Key Services & Deliverables:
Advanced Video Content Strategy:
Comprehensive Content Calendar Development: Planning a consistent flow of video content across platforms.
Audience Engagement & Growth Tactics: Strategies for increasing likes, shares, comments, and followers.
Funnel-Focused Video Planning: Creating video assets for various stages of the customer journey (awareness, consideration, conversion).
Multi-Video Production (e.g., 3-5 videos per month/quarter):
Diversified Video Formats: Production of Reels, Shorts, How-To Guides, Testimonials, Q&A videos, Mini-Documentaries, Product Demos.
Multi-Location Shoots: Up to 8 hours of video production across 1-2 locations with full crew and equipment.
Professional Talent Direction: Guidance for on-screen talent (if applicable).
Interview & B-Roll Capture: Comprehensive footage for rich storytelling.
Enhanced Video Editing & Post-Production:
Advanced Motion Graphics: Custom animated titles, lower thirds, and on-screen elements.
Sound Design & Mixing: Professional audio enhancement for clarity and impact.
Color Grading: Achieving a consistent, cinematic look and feel.
Visual Consulting Integration: Ensuring visual elements align with the overall brand strategy.
Social Media Optimization & Distribution Guidance:
Platform-Specific Hook & CTA Optimization: Tailoring videos for maximum performance on each channel.
Subtitle & Captioning Services: Enhancing accessibility and engagement.
Basic Paid Social Media Video Ad Setup: Guidance on leveraging video in ad campaigns.
Performance Tracking & Basic Analytics: Reporting on key video metrics (views, engagement rates, click-throughs).
Video Content Strategy, Social Media Video Series, Audience Engagement Video, Lead Generation Videos, Conversion Rate Optimization (CRO) Video, Testimonial Video Production, Consistent Video Marketing, Digital Video Campaigns, Explainer Video Series, Video for Online Growth.
Content Powerhouse: Scale Your Digital Presence On Autopilot
For brands seeking continuous, high-impact video output that drives consistent growth and maximizes reach. The "Content Powerhouse" leverages evolving strategies, data-driven refinement, and current trends for unparalleled content excellence.
Key Services & Deliverables:
Comprehensive Video Marketing & Content Strategy:
Multi-Channel Video Deployment: Strategic planning for video content across all relevant platforms (website, social, ads, email, broadcast).
Advanced Audience Segmentation: Tailoring video messages to specific demographics and psychographics.
AI-Driven Content Ideation & Optimization: Utilizing AI tools for trend analysis, topic generation, script enhancement, and performance prediction.
Full Funnel Video Integration: Designing video assets for every touchpoint in the customer journey, from brand awareness to post-purchase retention.
High-Volume, Diverse Video Production:
Recurring Content Day Sessions: Regular, scheduled production days to maintain a continuous flow of fresh content.
Long-Form Video Production: Documentary-style videos, brand films, webinars, educational series, corporate communications.
High-Production Value Commercials: Script-to-screen production for TV spots and digital ads.
Complex Multi-Location & Studio Shoots: Full-scale production with extensive crew, specialized equipment (drones, sliders, gimbals), and professional talent.
Animated Video Content: Explainer animations, motion graphics videos, product visualizations.
Elite Post-Production & Refinement:
Advanced Visual Effects (VFX) & Compositing: For stunning, high-impact visuals.
Professional Voiceover & Sound Design: Studio-quality narration and intricate audio landscapes.
Comprehensive Color Grading & Finishing: Ensuring a premium, consistent look across all assets.
AI-Powered Editing & Workflow Automation: Streamlining post-production for efficiency and rapid output.
Data-Driven Performance & Optimization:
In-Depth Video Analytics & Reporting: Detailed insights into viewer behavior, conversion paths, and ROI.
A/B Testing & Iterative Optimization: Continuous refinement of video content based on performance data.
Strategic Distribution & Amplification: Advanced strategies for paid promotion, influencer collaborations, and organic reach.
Ongoing Visual Consulting & Strategic Partnership: Continuous guidance and adaptation of video strategy to market changes and business goals.
Comprehensive Video Marketing, Multi-Channel Video Strategy, Data-Driven Video Content, AI Video Production, Long-Form Video Content, Brand Storytelling Video, Documentary Video Production, Advanced Video Campaigns, Marketing Automation Video, Enterprise Video Solutions, Strategic Video Partnership.