Content strategy · Cost clarity
Content Day vs. Hiring a Marketing Specialist
A content day and an in-house marketing hire solve different problems. Compare the work, the real costs, and when each option makes sense.
Insights by Maurice Thompson
Straight answers before
the next marketing decision.
We write for founders and small teams deciding what to spend on content, websites, and early marketing—and what can wait.
Fresh MP editorial
Know what you are paying for.
And why it matters.
These articles come from the working side of strategy, production, and web design. We link the sources, explain the tradeoffs, and keep the recommendation practical.
8 insights shown.
Web strategy · Customer experience
What a Conversion-Ready Website Actually Needs
A brighter button cannot rescue a confusing website. Strong conversion starts with a clear offer, credible proof, accessible interaction, useful speed, and an obvious next step.
Launch strategy · New business
The First 90 Days of Marketing for a New Business
Your first three months are not a race to join every channel. Use them to sharpen the offer, build proof, learn from real customers, and find a rhythm you can sustain.
Content strategy · Practical next steps
Put Your Content Library to Work
Turn a folder of approved photos and video into a useful publishing plan, with a clear owner, purposeful formats, and a next step for your audience.
Marketing priorities · Small business
What Marketing Should You Fix First?
Start with the gap that makes the next customer decision harder: an unclear offer, incomplete local information, a confusing website, or content nobody can use.
Web strategy · Scope decisions
Website Refresh or Rebuild?
A tired-looking website may need focused updates. A site that cannot support the business may need a new foundation. Here is how to tell the difference before committing to a build.
Web strategy · Budget and scope
Small Business Website Cost in South Jersey
See FMP’s website planning ranges, the work that changes a proposal, and the questions that make two quotes easier to compare.
Content strategy · Website photography
What to Photograph Before a Website Redesign
Build the shot list from the pages and customer questions first. Use this worksheet to plan people, process, products, places, crops, and approvals.
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