Luxeisle: A clearer way to discover and shop the collection.
For Luxeisle, the work connects how people find the store with how they explore its resortwear. Our ongoing partnership brings together Shopify SEO, clearer product pages and a cohesive product-image library, building on runway photography the brand already uses on its website.
What we did: Shopify SEO · Site optimization · Product content
Connect discovery with a better shopping experience
Luxeisle’s customers need to find the brand, understand the garments and see how they fit into their lives. Our work addresses those connected needs in phases: improving the Shopify store, making product pages clearer and developing imagery that gives the collection a consistent look.
Help shoppers find the products and understand them
Our Shopify SEO and site optimization work has improved site performance, helped products rank higher and strengthened organic search visibility. We have also cleaned up product detail pages so the information and imagery work together. The aim is to make the path from discovering a product to considering it easier to follow.
Let the garments lead the catalog
We are creating isolated ghost-mannequin images to give the catalog a clean, cohesive appearance. These AI-assisted product images focus on each garment’s shape, texture and details. Lifestyle photography has a different role: showing fit, styling and setting on product pages and in the planned “where to wear” sections.
See the Pistachio Jumper at Luxeisle
Keep useful brand photography working
The runway photographs show the clothing in motion and the atmosphere around the brand. Captured in 2021, they continue to serve as website backgrounds, product imagery and media or press content. Together with the new isolated images, they give Luxeisle different ways to show both the garment and the experience of wearing it.
Build the next phase around the collection
Catalog development continues alongside a custom Shopify theme and planned “where to wear” sections. This next phase will bring product details, lifestyle imagery and styling context into a more connected shopping experience. The new theme and those sections are still in development.
An ongoing partnership
Progress that builds from one phase to the next
The Shopify and product-page improvements are already in place. The image library and next website phase continue to develop, with each step building on the content and work the brand already has.
Content + Shopify
Does your store make it easy to find and understand your products?
We can help connect your product content, search visibility and website priorities, whether you need a focused improvement or a larger next phase.
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