A 45-minute paid working session
Work through the audience, offer, customer questions and real points of difference. This is a paid delivery session, separate from the free 45-minute consultation used to confirm fit. Recording requires your consent.
Focused service sprints
Brand Messaging & Offer Clarity
Put the value of your offer into language people can understand, with a paid working session and a practical messaging document.
$449 USD · base price
Make the offer easier to explain.
When every introduction sounds different, customers have to work harder to understand why the offer matters. FMP helps turn your business knowledge into a clear value proposition, usable copy options and a consistent way of speaking.
The work you receive
A defined scope. Useful deliverables.
Value proposition and short pitch
A clear statement of who the offer helps, what it does and why it matters, plus a short elevator pitch you can adapt for introductions.
Three complete messaging alternatives
Three distinct headline, supporting-copy and call-to-action combinations for the agreed offer. These give you practical directions to consider; they are not three full website pages.
A concise brand voice guide
A practical guide to tone, useful word choices and what to avoid, grounded in the business and customer context discussed in the session.
Illustrative example
Three angles for the same honest offer.
Know the next step for your repair.
Tell us what needs attention so we can discuss the repair options.
Discuss a repairGive a useful piece another chapter.
A neighborhood studio for people who want to repair what they value.
Tell us about your pieceStart with the problem. Understand the options.
Share the details, review the scope and decide whether the repair fits.
Explore the processDecide with the scope in view
A good fit when…
- You have an existing offer or a focused service you need to explain better.
- You can describe the audience, common objections and facts behind the offer.
- You need a shared starting point for a website, introduction or content brief.
Outside this sprint
- Logo design, visual identity development or a complete brand strategy.
- Full-site copy, ongoing content writing or implementation on your website.
- Invented proof, unverified claims, market research or guaranteed sales outcomes.
What to bring
Bring the offer, ideal customer, current wording, common customer questions and any proof you can verify. Share the intended use and a decision-maker who can take part in the working session.
From first conversation to handover
Confirm the work. Then make it useful.
- 01
Confirm fit and scope
Start with the free 45-minute consultation. We confirm the problem, deliverables, required inputs or access, licensing, revision terms and delivery date before requesting payment.
- 02
Do the focused work
The paid working session explores the offer and the customer context. We draft the value proposition, pitch, three copy alternatives and voice guidance from that discussion.
- 03
Review and hand over
Receive the messaging document with the agreed deliverables. We confirm factual details with you and identify where the selected direction can be used; any further copy or implementation is scoped separately.
A clear starting scope
Know what you are choosing.
$449 USD · base price
This is the base price for the scope described here. We confirm fit and the written scope before payment. Work beyond that scope needs a separate agreement.
Before we begin
Practical questions, clear answers.
01What does this service cost?
The base price is $449 USD for the scope on this page. The free 45-minute consultation comes first. FMP confirms the exact scope, required inputs or access, licensing and delivery date before requesting payment.
02Is the working session the free consultation?
No. The free 45-minute consultation confirms whether the service fits. The separate 45-minute working session is part of the paid messaging service and develops the context for the deliverables.
03Will the working session be recorded?
Only with your consent. FMP confirms whether recording would be useful and obtains consent before recording.
04Does this include a new logo or all my website copy?
No. The scope is the working session, value proposition, short pitch, three headline/supporting-copy/CTA alternatives and concise voice guide. Logo design, full-site copy and implementation are excluded.
05When will the work be delivered?
We agree on a delivery date after reviewing the scope, materials, access and availability. There is no fixed turnaround promise on this page.
If the next step needs a wider scope
When the message is ready to become a larger website experience, the next step can connect structure, design and content.
One useful next step
Bring the problem you want to solve.
A free 45-minute consultation helps us decide whether this focused service is the right starting point. You can also contact FMP directly with the context.